Small Businesses Need Helping Hand to Embrace Web Advertising

Small Businesses Need Helping Hand to Embrace Web Advertising Avatar Posted by JohnH under Online Marketing
From http://clickz.com 3681 days ago
Made Hot by: on October 30, 2007 4:49 pm
Most small business operators who shy away from online marketing fear they can't afford it, says a Opus Research survey in which 25 percent of respondents said online advertising would break their budget. Additionally, 20 percent said they believe Internet marketing is too complex, and 15 percent said they don't think they have the manpower to h Read More

How Storytelling Boosts Response Rates

How Storytelling Boosts Response Rates Avatar Posted by JohnH under Direct Marketing
From http://www.targetmarketingmag.com 3680 days ago
Made Hot by: on October 29, 2007 7:53 pm
For centuries, the world's greatest teachers and leaders have used fables, allegories and other types of stories to successfully communicate with people and motivate them to take action. So have some of the top-performing direct mail packages, including those from The Wall Street Journal, Time-Life, Rodale Inc., Covenant House, Greenpeace, Nightin Read More

When Employees Leave, Make Sure They're Gone

When Employees Leave, Make Sure They're Gone Avatar Posted by dobbie under Human Resources
From http://bmighty.com 3688 days ago
Made Hot by: on October 27, 2007 1:47 pm
Employee resignations and layoffs raise questions about network security and data security. Here are 7 ways to protect your small or midsize business Read More

Boomers Don't Retire; They Become their Own Bosses

Boomers Don't Retire; They Become their Own Bosses Avatar Posted by JohnH under News
From http://www.marketingvox.com 3681 days ago
Made Hot by: on October 27, 2007 1:46 pm
For many Boomers, retirement is an opportunity to start a business and become their own boss. 15 percent intend to work for themselves until they die, according to a new Ipsos Reid (Canada) study of Boomers who have either retired early to start their own business. Read More

Analysts on Fee vs. "Free" web content

Analysts on Fee vs. "Free" web content Avatar Posted by administrator under Strategy
From http://www.emarketer.com 3687 days ago
Made Hot by: on October 26, 2007 2:49 pm
The New York Times has abandoned its "Times Select" subscription service. The Financial Times is making more of its content available free. Rupert Murdoch is widely rumored to be planning the same for The Wall Street Journal. Is this a trend? Several eMarketer analysts weighed in on the state of fee-based versus ad-supported online content. Read More

Using long tail keywords in PPC

Using long tail keywords in PPC Avatar Posted by ArmadaIG under Online Marketing
From http://www.promotenews.com 3683 days ago
Made Hot by: on October 26, 2007 2:48 pm
As you're learning about search marketing and SEO, you will definitely run into the phrase "the long tail". Let's turn this odd term into a familiar one by looking into long tail keywords. What are Long Tail Keywords? When you are identifying keywords for your internet marketing (both SEO and PPC), the metric used most to compare keywords is i Read More

Microsoft Partner Program Aimed at Small Businesses

Microsoft  Partner Program Aimed at Small Businesses Avatar Posted by JohnH under Technology
From http://www.eweek.com 3687 days ago
Made Hot by: on October 26, 2007 2:08 pm
Microsoft is reaching out to help small businesses find IT support by introducing the Small Business Specialist Community, some 5,000 Microsoft partn Read More

Recession Proofing Your Business

Recession Proofing Your Business Avatar Posted by dobbie under Strategy
From http://www.smallbusinessnewz.com 3682 days ago
Made Hot by: on October 26, 2007 2:08 pm
Recession is one of the major themes, in the mainstream media, when discussing the economy. With the fall out from subprime mortgages, increasing numbers of housing foreclosures, and balance sheet write downs among the financial corporations, many business people are becoming worried about the future of the economy. Instead of tearing out your hai Read More

Starting Up: Learning to Pitch

Starting Up: Learning to Pitch Avatar Posted by Becky under Startups
From http://online.wsj.com 3685 days ago
Made Hot by: on October 26, 2007 2:08 pm
Ken Gaebler knows that winning investor money is all in the pitch. A serial entrepreneur, Gaebler has raised $24 million for seven companies since 1995. Now, he sits on the other side of the conference-room table, as president of private-equity firm Gaebler Ventures in Chicago — and routinely watches newbie entrepreneurs present their ideas in a b Read More

Shoppers' Web Savvy Prompting Online Retailers to Improve

Shoppers' Web Savvy Prompting Online Retailers to Improve Avatar Posted by dobbie under Online Marketing
From http://www.marketingcharts.com 3687 days ago
Made Hot by: on October 25, 2007 7:05 pm
With 53% of online shoppers early technology adopters, despite constituting just 36% of the North American population - retailers are feeling compell Read More

Give millennials a reason to stay - The benefits that can help you retain young talent

Job-changing is fast and furious in the early years of millennials’ careers: Young adults born in the early ‘80s …
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Lori Byron @LoriByron Turns Clients Into Superstars

Lori Byron believes any business owner or entrepreneur can be a superstar. With a love of reading and writing going … More
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