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Data driven marketing is changing the face of marketing today, in both the B2C and the B2B space. Personalization, segmentation and customization of messages designed to suit the customers’ needs, as well as utilization of marketing automation tactics, are critical components of success. Read More

Every online business needs a targeted responsive permission based email list. It’s the bread and butter of every online business and many brick and mortar businesses as well. Our list is our audience, our community, our peeps. They are curious about us, interested in what we have to say and what Read More

In this highly competitive world, one of the biggest challenges for online retailers is to increase sales of their ecommerce business. Ecommerce businessman wants to stand-out from thousands of other ecommerce businessmen by getting huge traffic on their e-store.
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Why small businesses might see better results by investing in strategies on networks where consumers will be the most receptive of their products and services. Read More

Social media is hard. Success is hard. There comes a point in your business or life when you have to decide if you’re going to hangout by the water cooler with people who are also talking about why they can’t get ahead – or do the hard work that will make you a Linchpin in your office or in your in Read More

This post is for bloggers who want to lower their blog’s Alex rank gradually. I am not going to provide any tips to my readers to improve the Alexa rank, but would share answers to the question – “How does my Alexa rank get reduced day by day?” Read More

Most businesses operate — with budgets, sales goals, performance evaluations, and so forth — on an annual basis. But if you wait until the end of the year to assess your operations, it will be too late to make adjustments that could boost your bottom line. So it makes sense to take your business’s Read More

The biggest advantage of using SalesExec is its simplicity. The application is extremely simple and easy-to-use and can be used for a wide variety of sales techniques, including drip email marketing campaigns or complex campaigns with multiple feedback loops and long sales processes. I also liked t Read More

Though we've known for a while that our phones could be hacked through one method or another, one thing we never suspected was that our SIM cards themselves could be turned against us. Recent research has found that your phone, among half a billion other devices around the world, could be susceptib Read More