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It’s hard for me to get beyond my mercenary mindset and accept that it’s ok for me to write for something other than money. Read More

One of the most important parts of marketing is to identify your target market.

If you don’t know who your potential customers are, how can you design and implement an effective marketing campaign? Not knowing who you are trying to attract with your marketing is a common problem among small busi Read More

People management training is about perfecting your powers to get the best possible performance from others.

But you will not be able to get the best from others until you have first found ways to get the best performance from yourself.

There are six major skill sets associated with people m Read More

87% of online marketers are using video content. Are you?

There are a ton of benefits to having videos on your landing pages.

For starters, videos are an easy type of content for your potential leads to consume (and retain), plus most people actually want a video to explain the product/servic Read More

Entrepreneurs Mike Glauser, Shawn Sadowski and Jay Glauser will ride bikes cross-country to talk with 100 inspiring small-town entrepreneurs. Read More

Slacking on your Mother's Day marketing? Don't worry; we've got a last-minute guide that'll make it easy for you to cash in on this profitable holiday! Read More

Two years ago, I created a presentation on content curation for a private social media class that I then shared on this blog. After looking at it the other day, I realized that an update was sorely needed. The design was also a little wanting. Read More

Marketing is becoming more and more complicated, which in a world where social media is everything might sound counter-intuitive. Why? Google+ Changes Influency Read More

When you've finished shooting a video for your small business, you need to decide where to upload it. Here is some comparison between youtube and vimeo for small business owners to consider. Read More