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People have this ability to both sense and take on another person's mood and it is called emotional contagion. As a leader, there is a much greater likelihood that you can infect your company with your moods. How is my team's behavior reflecting what I am feeling? Read More

Press releases can be a great way to grow your business, increase your exposure, and dramatically increase your SEO effectiveness. And, it’s affordable! An effective press release can catapult your business in front of thousands. Read More

I haven’t been able to locate a franchise business in the US that only accepts cash for products or services. And, I don’t expect to. Credit cards need to be accepted.
An interesting process takes place that enables franchisees to accept credit cards. Here it is. Read More

Entrepreneurship is not a job for the Lone Ranger. Every startup requires building and maintaining effective relationships with people, including partners, team members, customers, and investors. That means giving and asking for feedback, and learning from it, especially negative feedback. Read More

Mike Stenger of MikeStenger.com gives this basic overview of Login with Amazon. Introduced last year, the option allows customers to buy from your eCommerce store using the same Amazon log-in as customers do when logging in directly to Amazon's main site. Stenger argues that Amazon's brand and the Read More

Content marketing doesn't have to be difficult with these super shortcuts. Take advantage of them and reap the benefit! Read More

JESSICA LIVINGSTON: The most important thing an early-stage startup should know about marketing is rather counterintuitive: that you probably shouldn't be doing anything you'd use the term "marketing" to describe. Sales and marketing are two ends of a continuum. At the sales end your outreach is na Read More

Small business owners frequently do not have the capital to pursue new venues, and they can find it difficult to secure loans from banks. Startups and entrepreneurs may find many lending doors closed to them when they need it most. Crowdfunding is one way to obtain needed funds to bring your innova Read More

Shopify may be one of the most popular services for creating an eCommerce store available today. If you want to create an eCommerce store to sell your products and have no programming experience this can be one DIY option. Here Ryan Bowman of Web Eminence gives you an overview and step by step guid Read More