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What’s your standard for determining if a blog post is “good”? There likely isn’t a specific answer for this – it’ll depend on you, your brand, and your target audience. However, there is a good gauge by which you can measure your content: Does it deserve a “thank you”? Read More

Videos is a tool that builds you authority, credibility and gives you SEO, will you make use of it? It can help you rank high on search engines, bring you ideal prospects and build your online credibility. You ready for it yet? Read More

After LinkedIn, it is Google’s turn to unveil major changes. The company announced on Wednesday, at its 6th annual Google I/O conference, that it had completely Read More

Finding content to share can be a tricky task whether you’re first starting out in social or not. But, thankfully, there are a few places where you can start looking!

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While predicting what will go viral and what won't remains a bit of a mystery, there are definite attributes that contribute to content virality. This article outlines some major aspects of contagious content. Read More

Oh dear, it's happened again. Move over, Applebee's -- we've just crowned a new Biggest Social Trainwreck of 2013. Check out how a small bakery dealt with some bad press ... but only if you have a strong stomach. Read More

An article written by Guy Kawasaki outlining tips for packaging, marketing, and sharing content. Exposure matters when approaching publications nowadays- so you need to pay attention to your own marketing and following. @cahootstweets Read More

I use Pinterest a lot and I really like it but as everything online, it quickly became the target of spammers and I have the impression it gets worse lastly...
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By Flor McCarthy

The purpose of this post about social media risks is to help you manage social media effectively in your business. Don’t let legal issues with social media ever be a reason not to use it if it is something that would benefit your business. But do identify the risks and manage th Read More