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Open questions offer a great opportunity to build engagement on Twitter -- but, if responses are handled badly, they can also alienate, as you'll read in this cautionary tale. Read More

Research shows that only a small percentage of companies have truly linked their social media programs with money-making efforts. Read More

There is a genius that has still yet to be cultivated in social media called emotional marketing. But what is it exactly? Emotional marketing is basically things that build your ego and make you feel confident about yourself. Read More

If you still think your small business doesn’t need to be on Yelp!, you might have second thoughts after hearing the results of a new Nielsen study. More than half (51 percent) of Yelp users polled say they make decisions about what to buy in local stores or businesses after visiting Yelp.
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In a recent informal MarketingProfs poll, marketers named Google+ their most hated social network. As a marketer who likes Google+, I decided to share four reasons I like Google+ (and why you should, too). Read More

Last week, Instagram announced some new features with their 4.1 update. While all of these are good news for both iOS and Android users, iOS once again got more new features than the Android platform. So, let's break down the new features! Read More

14 Ways to Create Amazing Tweets from your Blog Posts So you’ve created an incredible blog post. It’s full of knowledge that matters to your target audience. And you know you can use social channels... Read More

It can't be denied that there's a lingering feeling that what we're right smack in the middle of the end of an era. As a tribute, here are five things I'll be missing about the once-dominant network. Read More

So you heard that social media is in. You used it for your business promotion but you're surprised to not see results. Wondering why? Here are the mistakes that you might have committed. Read More