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If you ask eCommerce merchants how much they know about their customers, how well they know online shoppers, you may get a general reply. Many may only be able to describe their customers based on demographics of gender, age and level of income. Read More

Working at home can be extremely fun when you can design and play with your workplace. You can transform a quiet sleeping space, a boring corner or even a hallway into an efficient work area with a few key pieces. Read More

Every freelancer I’ve ever met started at the bottom of the barrel. I did. So did James . I’m willing to bet you started at the bottom too. Maybe you’re still stuck there.

So how do you climb your way to the top? Read More

Google’s Biggest Algorithm Update Since 2001 Google officially announced the hummingbird algorithm update that affected 90% of all search queries on September 26, 2013. Hummingbird aims to describe the “precision and speed” for which Google will now provide search result based around conversational Read More

A good guest blogging strategy isn't about getting paid to write. Instead, the benefits are much bigger than that! Read More

Blogging is a lot of fun and it has so many benefits. However, it can become less fun if it's all about you all the time. Do you feel that when people come to your blog that they are getting something for nothing? If you feel this way then you are a stingy blogger.
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How many posts should you write per week? How frequently should you update your blog? There is an ongoing debate on this topic so it is up to you on what path to take. Read More

Content marketing is BIG. By consistently creating valuable and shareable content through a variety of online channels, companies are able to establish that they're the go-to brand in their industry and thus gain the trust of their consumers.

To be able to harness the power of content marketing Read More

So rather than thinking of social media as another channel for your hammer to pound messages into minds, think of it as a tremendous opportunity to pierce the tissue of demographics, personas, and other crude generalizations that hide your customers from you, and actually build relationships with y Read More