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Companies are starting to use social media to set strong online presence. Since most people today use social media in their everyday lives, companies see this as a mean to improve their sales and brand awareness. To get better mileage from social media, let us look at how it is used beyond building Read More

Marketing automation isn't the new kid on the block anymore. The majority of companies are considering implementing at least one automation software. Which tools have become more popular? How are brands using them? How is the automation market expected to grow? Take a look at these statistics. Read More

Online marketing is a different game now, and there are already many bigger and better players to compete if you’re marketing your small business. However, content marketing could be a powerful marketing strategy for a small business to stand out from the crowd and win its competition. The Internet Read More

Most of us cringe at the thought of having to summarize ourselves on a résumé. Two pages!! Is that all we get?! Fortunately, the nature of the inbound marketing industry lends itself towards creative ways of getting noticed. Read More

The information we collect on our customers can help us to develop new products and services, test marketing campaigns and pricing models, and find ways to more efficiently deliver value. Here are 9 ways that virtually any business can learn from their customers and how to do so. Read More

Having a presence on social media sites will definitely give a boost to you as an individual and your business as well. But, the skill is to convey the right Read More

It's easy to do well in social media marketing if you've got a product or brand everyone loves, right? Well, if you've got a less than popular product or service such as hygiene, insurance, or office supplies, you too, can kill it with your social media marketing efforts... and this infographic whi Read More

There are many ways to market your business online, yet none of them give you as much power as blogging. No wonder every self-respecting business has a blog nowadays. However, many of them fall into the trap of being average and boring. Read More

A post that focuses on answering questions like "What leads customers to take interest in your brand" "What is Construal Level Theory" "How this explains customers interest" "How it provides an approach to increase customers interest".

A must read for those who want to get their customers intere Read More