Facebook is starting to make businesses pay to reach their own fans. Here's why that's wrong, and what you should do instead.

Sponsored Content

Who Voted for this Story



Comments


Written by tiroberts
750 days ago

A fantastic article, Brad. I 100% agree with you. More businesses should spend their time building their OWN list, not spending more money to try to reach Facebook's list that, which, as you mentioned, you have to PAY to reach.

I use the social networks such as FB and Twitter for the purpose of increased social engagement with my audience, that's it. I can't depend on these platforms to build my list for me. Yes, a chunk of my traffic comes through social medias, but I've yet to spend a dime to generate it. And, I don't plan on too anytime soon.

Thanks for sharing the fabulously written article with our BizSugar community. I appreciate it!

Ti



Written by FixCourse
750 days ago

Thanks - really appreciate it! Social media is definitely great for a lot of things... but like you said - I wouldn't bank on it. There are MUCH better avenues for that. Thanks again!



Log in to comment or register here.

Learn How to Build a Firm Benefits Foundation

While health care reform hasn’t gone into full swing mode yet, your business can lay a firm foundation for 2015 by following …
Subscribe

Adam Connell @adamjayc Goes from Guitarist to Guru

Adam Connell's career didn't start out like most in the marketing field. Today, he's the operations manager for a U.K. … More
Editor's Picks

It's time to up your game with video on BizSugar!
Post your small business video to BizSugar today!
Have you tried BizSugar's new video posting feature?
Did you know you can now post video on BizSugar?