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Why is online retail so popular?

We’ve reached an era that, if somebody has goods to sell, they’re more likely to sell them via the internet than through ‘traditional’ means of a storefront in town. It’s an industry that is quietly exploding, forecasted to have a global revenue of £2.1 trillion ($3.02 trillion) by 2018.

Let’s take a look at what successful online retailers do on social media, and determine the effect...