BizSugar.com › Social Media › What Is The Purpose Of Your Blog?

Why do you blog? It is a question that many pose and the answers while they vary, they all lead to one thing; to make money. This could be to drive people to a product or your services through the content but it is ultimately to make money. Sure, there are some that are recreational bloggers and do it as a hobby but most of the bloggers are here to gain awareness to drive people to do something and that something is to buy. Customers, clients, brand loyalists, brand evangelists, referral agents, etc. it is all contained within why so many blog. It is pretty simple really but yet it gets real complicated when we start adding the layers of defining the purpose of the blog deeper than the making money aspect.