BizSugar.com › Social Media › Using Video SEO To Steal Clicks, Localize Results and Increase Conversion Rate

Lead generation is difficult in any vertical, but it gets particularly tricky when it relates to health and medicine, where sites like Wikipedia, WebMD and Mayo Clinic dominate the results. We’ve been working with the search marketing team at BodyLogicMD, a provider of bioidentical hormone therapy, to use video snippets and geo-targeted pages to stand out in the SERPs and ultimately drive leads.