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Using social media to boost SEO is an interesting tactic that doesn’t particularly work in the same way that traditional SEO does, but still has huge benefits.

Social media and SEO never used to go hand in hand. Only five years ago they were completely separate entities – you build backlinks for SEO and post to social for traffic.

But that’s all started to change with the development of the social web, and in particular, the developing algorithms that Google uses to rank websites.