BizSugar.com › Social Media › Twitter: A Profitable Strategy for Online Shop Owners?

“Social Media” seems to be a very common buzzword these days, but it is often used without any sort of real meaning. Lots of advice on using social media is around for small businesses, but very little of it is actually good or worthwhile. Let’s take a closer look at Twitter, and whether or not it can actually be used to help a small business.

Knowing whether or not to use social media as an online business owner can be difficult. Many businesses use it, but not effectively, and so they are just wasting their time. If you don’t have many followers or your followers don’t use Twitter a lot, or even if they just ignore you, then Twittering is pointless for you. However, Twitter can be highly profitable if used well.