Social media has become a personal branding tool and to create connections professionally rather than just a place to connect personally or a place to put up your voice. Now many HR professionals search their candidate online to learn more about them. Those various channels include Facebook, Twitter, LinkedIn, Instagram, Behance (for artists and creatives) and much more. It provides a generic idea into the lives of the candidates and what kind of persona they carry. There has been a huge debate regarding the use of social media as a screening method. Some people are of the opinion that the social media impression gives an idea about the candidate if they are suitable for the organization as a person, and some are of the view that it does not show as to how the candidate will perform for the organization. Nevertheless, keeping all the arguments aside the curiosity to know the candidate in the social media platform has become an unsaid practice for many HR professionals.





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