BizSugar.com › Social Media › The Urgency Of Social Media Customer Care: Highlights From The 2015 Sprout Social Index - infographic

People are increasingly taking to social media to get answers from brands — yet they are being ignored 88 percent of the time. Put into context, that’s the equivalent to a customer service line answering only 1 in 8 phone calls. The 2015 Sprout Social Index shines light on this and other shocking data that speaks volumes to the outdated approach most brands take to customer service, while a slim few — including many businesses based in the Middle East and Europe — appear to be gaining a competitive advantage.