BizSugar.com › Social Media › The Scary Side of Social Media Marketing

When you market a brand, connecting with customers is a top priority. This is why so many companies have shifted their online marketing strategies to include more and more social media marketing efforts. Between the big names–Facebook, Twitter, and Reddit, to name a few–and the myriad smaller, newer social networking sites, most businesses can find a happy medium of community-building and greater exposure. However, social media marketing is one of the least controllable areas of online marketing, meaning once a campaign is set in motion there may be no going back. Here are some ways your company can avoid joining the dark side of social media marketing.