“When you like a Fan Page from your Fan Page, it does not increase the Like count on that Page.” I have read and heard this statement hundreds of times, and to be honest, I cannot get used to it. Why do people not understand that the numbers game will never work, unless you have a solid presence to back it up?

Who would not love to have millions of fans, Twitter followers, Google+ friends and LinkedIn connections? I would be a liar if I said otherwise. However, likes and follows do not equate successful connections. You have to work hard to gain the trust of each of your fans and online friends.





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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!