BizSugar.com › Social Media › Successful Marketing 101: One of the Biggest Cardinal Sins of SMM

Do you know your target audience? Do you know what they like, where they live, how they spend their money and what turns them off about marketing techniques? If you don’t, you have no way of selling your products and services effectively, and you really don’t have a chance of engaging consumers on social media, which is a huge avenue for branding. Solve this problem by conducting market research, identifying your core consumer, and then crafting social media content that will persuade your prospects to engage with your company.