If your small business uses social media for marketing, you know it’s easy to track things like “likes,” follows and retweets. Less clear-cut, however, is how a
Study Shows Social Does Drive Sales
Posted by
Rieva Lesonsky under Social Media
From http://forum.web.com 3867 days ago
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Comments
3867 days ago
Looks like this study explodes a pretty big myth...again! I'm wondering, from your own insights. Do you think the kind of product or service makes a difference? Does social drive sales more effectively for some businesses than for others? If so, how do you go about determining whether your product, service or brand is a good fit? Is there a way to determine whether your social efforts would be better spent simply raising brand awareness or actively trying to drive sales? Love if you could share your thoughts with the whole BizSugar community.