BizSugar.com › Social Media › Social media ridicule to get new business?

Yes, you read my title correctly. I have seen people attempt to use social media ridicule to get new business!!! Now, I have no clue if its working, I hope and pray that it isn’t! But, when I see this occur it really makes me want to call out the bully by name and draw negative attention to the tweets, but I know that wont accomplish anything, its just more finger pointing.
I have been stewing about this for awhile as there is a company who does this quiet often on Twitter. After reading Ken Muellers recent post “Quit Yer Whinin’” about using our big stick responsibly I started festering about this more. Allow me to give an example of what I am seeing below. (All twitter handles have been changed)