To increase the image or reputation of their brands, many companies have resorted to paying for good reviews, which are disguised to look like honest, genuine reviews from actual customers. The case also applies to personalities who pay for Twitter followers, or positive reviews in exchange for incentives like freebies, and so on. Has social media marketing gone too far? Does this strategy ultimately damage a brand's credibility?
Paying for Compliments: Online Retailers Recruit Fakes for Positive Reviews
Posted by dflin under Social MediaFrom http://www.dwayneflinchum.com 4637 days ago
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“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
“Lisa: Good to hear! Thanks for your response....”
“For sure, I know I did years ago when I was working for others....”
“Lisa: I wonder if they potential employee is doing a background check on...”
Comments
4637 days ago
Duncan
4637 days ago
It seems like EVERYTHING is for sale online these days. Facebook friends. Twitter followers. Digg votes. Compliments. It's INSANE!
Coming from a "good old days guy" like me...I read this article that one day a huge electromagnetic pulse from the sun might bombard the earth. Nobody killed, but it will fry every electronic circuit on the planet. No more computers. No more microwave ovens. no more cars..and no more Twitter followers for sale.
Truth is I can't wait. Back to pencil and paper, horse and buggy and grinding our own flour.
Yoni