BizSugar.com › Social Media › Measuring The Value Of Social Media Advertising

Nielsen and Facebook recently joined forces to develop ad effectiveness solutions to determine consumer attitudes, brand perception and purchase intent from social media advertising. Perhaps unsurprisingly, immediately after the two companies announced their strategic love affair, Nielsen started publishing glowing reports about Facebook and how much time people are spending on social networks.

Today, the companies are releasing the first insights from their alliance on the effectiveness of brand advertising on social networks, and lo and behold: the take-away conclusion is that apparently, Facebook ads work well in terms of campaign effectiveness.