BizSugar.com › Social Media › Legitimate Online Relationships Can’t Be Bought

The web has become a social place and businesses that aren’t focusing on building relationships with their stakeholders are missing out on a huge opportunity. The web has brought more accountability to businesses which are now much more transparent. A business that doesn’t share content or participate in discussions will be viewed less favorably than those that do. Unfortunately, this focus on relationships and connections has led businesses to make some greedy decisions.