BizSugar.com › Social Media › Knowing When Your Social Media Program Needs a Jump Start

Are You Saying the Right Things?

Of course, by now you know that it takes more than just a Facebook page to make up a social media marketing plan. You need to know how to build conversation and create conversation with your customers. If your Facebook wall is lifeless, or could use a little more activity, then you need to better understand what your audience is looking for.

We’ve observed that one of the biggest challenges that marketers and businesses have when attempting to use social media for marketing is knowing what to say. What will generate conversation? What do my fans want to hear from me? This doesn’t always come easily.

So, how do you do it?