Learn why most of today's marketing discussions focus on social media and how this should influence B2B marketing budgets.
Is there any B2B marketing subject of interest today besides social media?
Posted by SusanFantle under Social MediaFrom http://b2bmarketingsmarts.com 5099 days ago
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5098 days ago
"But for most B2B marketers, filling the pipeline with qualified leads using outbound email, direct mail, telemarketing and live events gives them the control they need to generate a predictable number of leads from each B2B marketing effort. Social media marketing cannot do this."
Have not created a social media marketing strategy, campaign, or metrics. Done in a coordinated way it can be every bit as measurable as these other channels.
5099 days ago