BizSugar.com › Social Media › Is Social Media a Viable Sales Channel for Businesses? (infographic)

With 75% of consumers having heard of social commerce and social buy buttons, it’s clear that awareness exists. And while just 1 in 10 have actually gone through with the transaction, 1 in 5 are open to the idea; they simply haven’t had the chance to give it a try.

This reveals a new reality in which businesses can leverage social commerce in the near future to redefine how they interact with and sell to customers on this generation’s medium of choice.