Using Facebook for business purposes is undoubtedly the only reason the site is worth so much. If advertisers felt there was no money to be made by pushing their goods and services to the millions of casual users, Mr. Zuckerberg and company would be taking out payday loans to make rent instead of hiring people to count their cash.

That being said, not every business on Facebook is going to succeed. Even the huge brands spending a lot of money on the site work hard to achieve success. They still have beautifully designed fan pages, and they still take their content very seriously and focus intently on what the public sees.

There’s a lot you can learn from the big boys out there in terms of creating a user-friendly, effective Facebook page.

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Comments


Written by tcamba
700 days ago

Asking question to audience would definitely promote engagement with your fans and might help improve your business. Thanks for sharing.



Written by HeatherStone
718 days ago

Hi Eric,

Facebook is an important marketing channel, but not everyone seems to know how to use it effectively. Thanks for the overview. I think it's important for everyone serious about using Facebook for marketing to have a look.



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