BizSugar.com › Social Media › Implement Social Media Guidelines First

Businesses that jump into social media without formulating a plan are setting themselves up to fail. There’s a lot to think about, and it shouldn’t be a “figure it out as we go” approach. Businesses need to decide what their social media strategy is going to look like. They need to decide which networks to be active on and what kind of content they are going to share. The right strategy is obviously different for every business, but what’s most important is that it be set up from the beginning to avoid misunderstanding among employees. A strategy needs to be in place that outlines the following: