“Please, tell me what you can accomplish if I pay $XXXXX for your services. I want to sell hundreds of copies of my book per month.”

When I receive an email like this one, I usually know the kind of authors I may have to deal with: Someone who has not done any bit of research and has no clue what branding is all about.





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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!