How you should not (and should) measure your social media marketing campaign
This is the first instalment of a two-part series explaining how you should measure your social media marketing campaign. In this series, I will discuss 3 things:
Why do you need to be careful when you measure your marketing campaigns?
What are the suggested metrics you should use to measure the effectiveness of your campaign?
How can you find out which are your campaign’s key metrics?
How you should not (and should) measure your social media marketing campaign
Posted by JasonHJH under Social MediaFrom http://bit.ly 4149 days ago
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