BizSugar.com › Social Media › How to Turn Facebook Likes Into Sales

By Dawn Berryman

Everyone talks about the importance of social media marketing and how crucial it is to your overall marketing plan. And, I would agree. However, a lot of time, energy, and money can be spent generating Facebook likes and compiling a huge audience base that doesn’t automatically mean higher revenue. How can we translate those likes into actual sales?

Here are six ways to help ensure your fans are also customers.