BizSugar.com › Social Media › How To Easily Monitor Your Brand Online – Better at Marketing

Before the prevalence of the Internet, businesses didn’t always know what their customers thought of them unless they used focus groups or a drop in sales. Now, our customers are rushing online, and are telling everyone what they think of our business, good or bad. Everything we need to know about how our customers view us is available. We just need to find it, read it, and respond. A few praises or a complaints could just as easily turn to future praise or to future fury, depending upon how we handle it. Do our customers love us or hate us? Do they have [...]