BizSugar.com › Social Media › How to Create a Perfect Facebook Promoted Post that Doesn\'t Break the Rules

This is due to Facebook’s 20% rule, which means that any promoted page posts through their services will need to include no more than 20% text. The promoted page post feature on Facebook wants all of its advertisements to have more focus on the images themselves versus the words on them.

With advertiser’s energy sliding away from generating page “likes,” if you can capture the attention of the news feed browser, you’ll be well on your way to generating clicks and business.

So you need to work out how to stay within the rules..