So, your small business finally joined "the future" and decided to create a Facebook or Twitter account. That should be good news for you, in terms of brand exposure. However if you don't know how to use this highly influential medium, your social media presence might only hurt your brand in the long run.

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Written by HeatherStone
4394 days ago

Ugh! It's such a thin line to tread. I think the only reason it's so difficult to achieve that balance is because doing social media for business is inherently conflicted, and by that I mean that deep down, most businesses and business people are trying to sell something--and social media forces them to do it in an indirect manner, which goes against the grain of many sales people.

I think the key is not caring and just saying what you really mean, yet how many people actually do that? I think many contrive to appear this way, and they do achieve it, however it takes more out of them because it's not natural for them. Hmmm...interesting post. I do think engagement is important, but effective only if sincere.



Written by Sian Phillips
4395 days ago

Clever infographic. Engagement is key on Social Media I think. Thanks for sharing on Bizsugar.com



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Share your small business tips with the community!
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