BizSugar.com › Social Media › How the Instagram Carousel Update Changes Social Media for Businesses

The goal of a carousel perspective is to tell a better story, to draw viewers more deeply into the experience. That's good news for brands! It means you can layer your posts with a series of pictures that gives far more information about an activity, site, product, project, etc. A single image can be provocative, but it can't say much about a process or a series of steps. A carousel can, and that really opens up the field. You can also tag individual people in each photo while having overall captions and hashtags that apply to the whole rotation.