In the summer of 2016, Facebook announced the “Stories” functionality for Instagram. Social media marketers quickly pegged Instagram Stories as a “clone” of Snapchat’s core feature. Facebook has since ramped up with even more clones for Messenger (Messenger Day), WhatsApp (WhatsApp Status) and Facebook proper (Facebook Stories). According to Business Insider, Mark Zuckerberg needs only 1 out of every 200 users of any of his platforms to prefer his clones over Snapchat in order to dominate in the long run.





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