BizSugar.com › Social Media › Facebook for Business: The Ultimate Guide - Ahain Group Ahain Group

Facebook is the largest social network in the world. It has over one billion active users with more than half of them using Facebook on a mobile device. Find out about the best ways to tap into this gigantic marketing opportunity for business.

The business case for using Facebook

The average user spends nearly seven hours on Facebook per month, has approx 130 friends and likes 80 pages
Facebook is the leading source of referral social media traffic at 26%
77% of B2C companies report that they have acquired customers through Facebook
56% of consumers say they are more likely to recommend a brand after becoming a fan
57% of Facebook users who have liked a brand have shared a link or video about a brand
42% of people have mentioned a brand in one of their Facebook status updates
Of all social media, 47% of Americans say that Facebook has the most impact on their purchase behaviour