BizSugar.com › Social Media › Facebook Ad Optimization for Beginners

Businesses are always trying to improve their bottom line and online advertising is a viable means to do just that. If you own a business you are probably familiar with Google Adwords and their pay per click model but Facebook also has paid advertising that can be a welcome addition to your current marketing plan. Facebook is accepted by many businesses as a marketing tool in the ever evolving social media space and optimizing your Facebook advertising is very important to getting the most bang for your buck.