BizSugar.com › Social Media › Don’t Over Think Your Social Media Strategy

Across most industries, both B2B and B2C, social media has become a necessary component of an online marketing strategy since millions of people access social media sites every day, and often numerous times a day. While many companies have learned how to “do” social media well, others continue to struggle. Two things that companies have a hard time with are the immediacy and the reach of social media. A tweet can be read instantly and re-tweeted over and over again, or it can be ignored. Sometimes you simply don’t know what you are going to get out of it.