BizSugar.com › Social Media › Do Facebook Ads Actually Work?

The pending Facebook IPO has seemingly captured everyone’s interest – in no small part due to the incredible $3.1 billion cash flowing in the last 12 months from Facebook Ads – up a staggering 69% on the previous year.

While obviously a windfall for investors, the same cannot always be said for marketers paying the bills for these ads and many are starting to ask the question “Do Facebook Ads work?”