Social media reached an inflection point in 2010, with the volume and speed of social conversations reaching unprecedented levels – and showing no signs of abating. More enterprises embraced the business value of social media, coming to view it as Social Intelligence, a necessary competitive tool. We saw many well-known brands – including FedEx and Pepsi – working hard to make a meaningful impact in the social sphere and find ways to connect with their customers on a one-to-one level never before possible. This shift in attitude toward social media by many businesses led to increased demand for serious analytics to enable informed decision-making.
Businesses to Get Serious About Getting Social in 2011
Posted by B2CMKTG under Social MediaFrom http://www.b2cmarketinginsider.com 4881 days ago
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