BizSugar.com › Social Media › Brands and Entrepreneurs Target Millennials by Livestreaming

Livestreaming communities put businesses on a fast track for discovering and engaging Millennials. By 2018, half of America’s workforce will identify as Millennials. They cringe at the thought of being “targeted” by traditional marketing tactics.
Instead, they’d rather be seen as future leaders, collaborators and idea-tors. eMarketer says 25 to 34-year olds will make up the largest segment of digital video viewers of any age group by the end of 2015, accounting for more than 18 percent of 204.2 million digital video viewers in the U.S.