If social media marketers fail to prove the cash question, business will become cynical and take the view that social is unproductive.
Are Social Media In Danger Of Becoming Irrelevant To Business?
Posted by
bloggertone under Social Media
From http://tweakyourbiz.com 4398 days ago
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Comments
4398 days ago
For me, social media are here to stay, they are now too ingrained in the lives of people, the consumer.
The reality as I see it: If businesses don't learn to use social media to properly engage, motivate and communicate with their customers, it is their business that is in danger of becoming irrelevant. We have to keep reminding ourselves, that it is business that is following the consumer, not the other way round.
Let's not fool ourselves here, businesses are not the ones in control, really. It's now up to businesses to keep up. The smart businesses are embracing social and pushing the boundaries as you have mentioned above, but others are continuing to lose ground.
Interesting post :)