If social media marketers fail to prove the cash question, business will become cynical and take the view that social is unproductive.

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Written by nialldevitt
742 days ago

I think you have this back to front, John.

For me, social media are here to stay, they are now too ingrained in the lives of people, the consumer.

The reality as I see it: If businesses don't learn to use social media to properly engage, motivate and communicate with their customers, it is their business that is in danger of becoming irrelevant. We have to keep reminding ourselves, that it is business that is following the consumer, not the other way round.

Let's not fool ourselves here, businesses are not the ones in control, really. It's now up to businesses to keep up. The smart businesses are embracing social and pushing the boundaries as you have mentioned above, but others are continuing to lose ground.

Interesting post :)



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