BizSugar.com › Social Media › 8 Tactics to Convert Social Media Traffic to E-commerce Sales

There’s no debating the importance of social media in the digital landscape, but how do e-commerce businesses turn Likes into sales? In a poll conducted by PricewaterhouseCoopers, 45% of online shoppers said reading reviews, comments and feedback on social media channels influenced their purchasing decision, and 44% said receiving promotional offers influenced their behavior.