BizSugar.com › Social Media › 5 Tips from Facebook: Integrating Facebook Marketing with Offline Marketing

The challenge is not in “doing” social media, it is in implementing a marketing strategy for your business that integrates social media with your already existing (and successful) practices. At the end of the day, many of our clients and our readers have real “bricks and mortar” businesses and need practical ways to make social media work for them while not forgetting the fact that their business drivers all come back to relationships with their customers.