If your business blog doesn't see a lot of discussion in the comments, don't be discouraged. Here are some reasons why it doesn't matter anyway.
5 Reasons Why Blog Comments Don’t Matter
Posted by nialldevitt under Social MediaFrom http://tweakyourbiz.com 4345 days ago
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4342 days ago
The take away here, is that comments shouldn't be forced. When they are, they look it and that defeats the purpose. But, when they are a natural extension of the content and a real reflection (albeit a sample) of the community of readers, then there is great value in not only having them, but encouraging them.
4342 days ago
However, I would rather someone use their 20 seconds to share my blog post on 3 different platforms, than take the time to comment for the sake of it.
The other side of the coin, many blogs (including this site) do leave a call to action / provoker at the end to encourage participation. Unlike this site, a lot of blogs who have a more lengthy comment thread, can end up with 10 different conversations / debates in the comment section, and the original topic is not discussed anymore, but people are reacting to each other's comments. I am still unsure whether this is good or not.
To answer your own call to action, I feel people are commenting less on blogs and more when RTing a post, or liking on FB or +1 on G+ - I always add my own comment, rather than just "share". I believe it helps make it more human and appeal to the mind/heart.
A great little thought provoker Shana, thank you!