BizSugar.com › Social Media › 25 Facts Every CEO Must Know About Social Media In 2011

“To tweet or not to tweet? Facebook or not to Facebook? Hire intern or hire agency? Train sales team or keep them in the dark? Share what I had for lunch…. okay, never mind… we’ll start social media next year, not now.”

To do social media or not do social media seems to be the question for many CXOs. However, the truth is the party is already happening in their honor, they just aren’t in attendance.

We can’t blame the CEOs. How can they keep the facts straight. There is so much contradicting information on social media. There are many businesses who engage in social media with no planning only to find themselves lost in a deep sea of tweets with few followers, and no real return on investment on what they thought was suppose to be a free marketing channel