While written sales material is necessary and customary, it does nothing to create value for you or for your dream clients. Most of it goes unread, or is simply discarded. Your limited time is better spent developing the skills to cold call and generate interest than by sending material.
Written Sales Material and the Sex Life of Bolivian Bullfrogs
Posted by iannarino under SalesFrom http://thesalesblog.com 5108 days ago
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