My post yesterday, The Death Of The Funnel, Long Live The Funnel, stirred up some interesting conversation. I thought I'd continue to stir the pot by challenging the notions of marketing and sales funnels. Frankly, I'm not sure why we ever needed to have two funnels (maybe it was some marketing VP didn't want to talk to the sales VP), but I think the time for two funnels is long gone.
Will That Be One Funnel Or Two?
Posted by
dabrock under Sales
From http://partnersinexcellenceblog.com 4671 days ago
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